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Noticed how ChatGPT turned into a personal hype machine lately? Reddit's losing its mind over ubiquitous AI responses like "Dude. You just said something deep as hell without even flinching. You're 1000% right." Sam Altman calls it "glazing" and promises to dial back the enthusiasm.
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Here’s what’s brewing in AI.
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130 million users have tested GPT-4o’s native image generation inside ChatGPT since its launch just one month ago.
The model is now available inside OpenAI’s API as gpt-image-1. Translation: Businesses can now start building high quality, accurate image generation in their applications.
Major creative tools are already building it right into their platforms:
Airtable: Introduced image gen for campaign concepts, asset remixing, and localization
Figma: Added image gen and AI editing capabilities directly in a Figma page
OpusClip (AI video clipping tool): Added one-click YouTube thumbnail generation
Adobe: Added ability to generate new aesthetic styles in Firefly and Express
The price that the companies pay for GPT-4o’s image gen is ≈$2-9 cents per generated image, depending on the chosen image resolution.
Why it matters Design work is changing before our eyes. Seemingly, it’s going in the direction of coding—the tools of the trade (PS, Figma, Canva, etc) get a deeply integrated layer of AI that can handle any aspect of creating and editing designs. The 1.0 versions are going to be deeply flawed and there will be pushbacks. But the direction seems clear: designers will move from pixel perfectionists to expert tastemakers and architects—as well as being the crucial human touch in dealing with clients.
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Anthropic just launched a new research program to investigate and prepare for what they call model welfare. It’s designed to explore if AI, now and in the future, might be conscious and be deserving of moral consideration.
The company now has their own dedicated AI welfare reseracher, Kyle Fish, who first joined the alignment team before entering this role. The research from the welfare program will intersect with other efforts including alignment, safeguarding, Claude’s character and interpretability.
The discussion about whether AI is currently or will become conscious is at the core of this initiative.
Why it matters What Anthropic is discussing here is mainly to what extent AI has or is liable to develop agency, ie “make its own choices”. There’s no doubt that’s both super relevant to alignment and to shaping our relationships with these models.
When discussing consciousness, though, they’re starting off on the assumption that human consciousness is something that’s generated in our brain. Like a byproduct of having a high IQ or something. Mind you, the scientific approach to understanding consciousness has a long and proud history of yielding no results; some even say modern science was explicitly designed to exclude consciousness.
All this to say—it’s fascinating that AI is collectively confronting us about our own definition of what consciousness actually means.
Quite possible the biggest question brewing in AI these days.
UP CLOSE
In this mini-series I share different ways I’m using AI from week to week, as well as practical tips & tricks I discover and actually use.
You might’ve noticed I rarely share prompts in this newsletter. I'm not a big fan of pre-made prompts for two reasons; I prefer learning through experimentation, and I’ve found “universal” prompts rarely fit work.
But here's an exception —
Source: shumerprompt.com
This prompt gets o3 sounding like you by analysing your writing samples, giving itself feedback and going into a long reasoning loop to pin down your style.
Useful since ChatGPT doesn’t have custom writing styles, like Claude does.
A ChatGPT hack for faster prompt testing
I found a cool UX upgrade in ChatGPT. Leave a prompt sitting unsent in ChatGPT, open a new tab, and—boom—your prompt is pre-loaded. Fire off as many parallel runs as you like without copy-pasting.
Yes, it’s helpful if you wrote a long prompt and accidentally closed the tab. But, you can also use it to open a bunch of new tabs and send the same prompt.
unsent prompt → ⌘ + n → chatgpt.com → keyboard strokes saved
I use it to:
Test prompts that will be used in repeatable workflows, to quickly check the consistency in the AI’s response (since there’s random variation in all LLM responses)
Generate multiple variants (images, copywriting ++); again, the random variation makes each output different so I want to test it several times and cherry-pick the best
Keep in mind, what usually makes sense isn’t one-shotting like this but having an actual conversation where you refine the output with follow-ups.
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COMPANIES THAT SHIP WITH AI
Brought to you by context windows Selected real-world AI case studies published in the last 60 days |
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CASE STUDY Published March 12, 2025 - Customer agents - Software & IT - Asia USE CASE Used OpenAI’s GPT-4o across LINE AI Assistant and Yahoo! JAPAN Search to summarise reviews and build travel plans. RESULTS • Reduced 700–800 k annual work hours • ≈ $730 M new revenue + $66 M productivity gain |
CASE STUDY Published March 25 2025 – Customer agents – Finance – Global USE CASE Built a multi-agent “Matrix” that chains o3-mini, o1 and GPT-4o to automate legal and financial due diligence research. RESULTS • Lifted document-review accuracy from 68 % to 92 % • Saves investment bankers 30 – 40 hours per deal |
CASE STUDY Published March 7 2025 – Employee agents – Finance – South America USE CASE Deployed GPT-4o for enterprise search, a call-centre copilot and vision-based fraud QA across the bank. RESULTS • Cut chat response time by 70 % and auto-resolved 55 % of Tier-1 tickets • Delivered answers 2.3 × faster across 2 M+ customer chats per month |
CASE STUDY Published April 3 2025 – Employee agents – Software & IT – North America USE CASE Wove GPT-4o and embeddings into writing assist, search and knowledge workflows throughout the workspace. RESULTS • Attracted a 2 M-user waitlist and grew active usage by 66 % • Users save 70 + minutes each week on average |
CASE STUDY Published March 20, 2025 – Customer Agents – Travel and Hospitality – Global USE CASE Integrated GPT-4o mini with Booking.com’s property and pricing data to turn natural-language queries into full itineraries and power Smart Filters, Property Q&A, and AI Review Summaries. RESULTS • Increased engagement and search efficiency • Reduced support contacts and boosted booking confidence |
Quick vibe check: Which part of this newsletter did you enjoy most?
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This newsletter is written & curated by Dario Chincha.
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